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Rohit Roy

Rohit Roy

Former News Editor, MarTech Advisor

Rohit is a well-rounded B2B marketer with a vast experience and interest in marketing technologies. He excels in juggling a plethora of technology tools to manage and automate every area of marketing. His key strengths include utilising marketing automation to support audience development and client campaign execution. His in-depth knowledge of e-mail marketing, newsletter and customer data management, makes him the go-to person for understanding the how-tos of these important categories in the MarTech landscape. Following a Bachelor’s in Computer Science, Rohit is now pursuing a Master’s in Business Administration. An avid runner, he conducts training runs for the city’s marathoners to prepare them for full and half marathons and ultra races across India.  Have a press release or breaking news to share? Email us at: [email protected]
Stories by Rohit Roy
Why Remarketing is Highly Effective
Advertising
Why Remarketing is Highly Effective
Rohit Roy
How re-marketing helps.
The Importance of a Data Management Platform
Customer Data Management
The Importance of a Data Management Platform
Rohit Roy
The term ‘data management platform’ (DMP) has gained importance in today’s data-driven times. It is said to be the main...
Use Metaphors to Stand Out
Content Marketing
Use Metaphors to Stand Out
Rohit Roy
Here are some of the ways metaphors can be used effectively by marketers and advertisers.
Why Social Media Data is Important to Businesses Today
Advertising
Why Social Media Data is Important to Businesses Today
Rohit Roy
Like every other segment of a business, social media marketing relies on data too and those indulging in the same...
6 Reasons Why Events Fail
Content Marketing
6 Reasons Why Events Fail
Rohit Roy
There are several ways an event can fail, most of which can have a drastic backlash on the organization or...
5 Incredible Thought-Starters to Build Your Content Marketing
Content Marketing
5 Incredible Thought-Starters to Build Your Content Marketing
Rohit Roy
Content creation as an industry is today seeing growth by the leaps and bounds. But not everyone has the right...
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