Rohit Roy

Rohit Roy

Former News Editor, MarTech Advisor

Rohit is a well-rounded B2B marketer with a vast experience and interest in marketing technologies. He excels in juggling a plethora of technology tools to manage and automate every area of marketing. His key strengths include utilising marketing automation to support audience development and client campaign execution. His in-depth knowledge of e-mail marketing, newsletter and customer data management, makes him the go-to person for understanding the how-tos of these important categories in the MarTech landscape. Following a Bachelor’s in Computer Science, Rohit is now pursuing a Master’s in Business Administration. An avid runner, he conducts training runs for the city’s marathoners to prepare them for full and half marathons and ultra races across India.  Have a press release or breaking news to share? Email us at: [email protected]
Stories by Rohit Roy
A big challenge for sales managers is understanding and employing the right management styles to elicit the desired behavior from...
Digital influencing is one of the latest entrants into the fold of marketing. Marketing involves influencing consumers’ opinion about a...
The extended Memorial Day weekend offers opportunities both to large and small businesses to increase their sales and spread awareness,...
A fact that most professionals from the sphere of marketing and advertising generally don’t admit is the existing confusion that...
Digital marketing is being increasingly used to support live events as they play a critical role in the success of...
Competition is getting increasingly stiffer in both B2C and B2B sectors with each passing year. As customers are rightly referred...