Rohit Roy

Rohit Roy

Former News Editor, MarTech Advisor

Rohit is a well-rounded B2B marketer with a vast experience and interest in marketing technologies. He excels in juggling a plethora of technology tools to manage and automate every area of marketing. His key strengths include utilising marketing automation to support audience development and client campaign execution. His in-depth knowledge of e-mail marketing, newsletter and customer data management, makes him the go-to person for understanding the how-tos of these important categories in the MarTech landscape. Following a Bachelor’s in Computer Science, Rohit is now pursuing a Master’s in Business Administration. An avid runner, he conducts training runs for the city’s marathoners to prepare them for full and half marathons and ultra races across India.  Have a press release or breaking news to share? Email us at: [email protected]
Stories by Rohit Roy
While b2c and b2b marketing are terms all marketers are well versed with, the increasing impact of digital marketing and...
Seismic, the enterprise-grade sales enablement solution, today announced the launch of Workspace, a one-of-a-kind virtual forum where sales teams can...
A/B testing is a critical part of paid search success. It has been seen that businesses that do not A/B...
Reach out through social media this Easter to make the best of the retail spending in the holiday period, and...
Marketing is a goal-driven endeavor that is powered by real-time campaign performance and tracking technologies. As a result marketing performance...
Introduction of information technology has been, by far, one of the most revolutionary incidents in the business landscape. Nearly all...