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Rohit Roy

Rohit Roy

Former News Editor, MarTech Advisor

Rohit is a well-rounded B2B marketer with a vast experience and interest in marketing technologies. He excels in juggling a plethora of technology tools to manage and automate every area of marketing. His key strengths include utilising marketing automation to support audience development and client campaign execution. His in-depth knowledge of e-mail marketing, newsletter and customer data management, makes him the go-to person for understanding the how-tos of these important categories in the MarTech landscape. Following a Bachelor’s in Computer Science, Rohit is now pursuing a Master’s in Business Administration. An avid runner, he conducts training runs for the city’s marathoners to prepare them for full and half marathons and ultra races across India.  Have a press release or breaking news to share? Email us at: [email protected]
Stories by Rohit Roy
4 Benefits of Seeking Expert Opinion from your Target Audiences
Data Management
4 Benefits of Seeking Expert Opinion from your Target Audiences
Rohit Roy
Marketing technology is expanding rapidly as new products and services continue to launch at increasingly shorter intervals of time. However,...
Yelp Introduces ‘Views’ Counter to Inspire Members to Contribute More
Advertising
Yelp Introduces ‘Views’ Counter to Inspire Members to Contribute More
Rohit Roy
Yelp, the online platform for organic local business reviews, ratings and descriptions, has announced the launch of a new feature...
Why Target Advertising is an Important Marketing Component Today
Advertising
Why Target Advertising is an Important Marketing Component Today
Rohit Roy
Using Target Advertising to acquire Customers.
9 Key Points to Keep in Mind When Embracing Data
Data Management
9 Key Points to Keep in Mind When Embracing Data
Rohit Roy
While technology may be evolving, and may present newer vistas for exploration, following these simple steps will make your data-driven...
6 Common Expectations From CRM and How to Make it Work for You
CRM for Marketing
6 Common Expectations From CRM and How to Make it Work for You
Rohit Roy
Getting the best out of a CRM.
Deluxe Corporation Acquires Datamyx in a $160 Million All-Cash Deal
Data Management
Deluxe Corporation Acquires Datamyx in a $160 Million All-Cash Deal
Rohit Roy
Datamyx’s offerings boost customer revenues through lead optimization, strategic targeting, cross-selling and retention services.
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