3 Key Factors to Bear in Mind for Successful Event Marketing
Digital marketing is being increasingly used to support live events as they play a critical role in the success of organizational marketing plans. On the other hand, executing a successful event can be challenging as ensuring an adequate turnout is no mean feat. The easiest way to increase attendance is by making the registration process easy for the audience. When potential customers hear about your event, they should know where they have to go, the steps to register, whether they can bring a plus one. The key to successful event marketing lies in planning well in advance and adopting the right digital marketing strategies. Apart from knowing your customer, there are proven social and promotional tactics which help to humanize your business. Let’s run you through 3 aspects you should look into for a successful event marketing campaign.
Engagement through social media
Paid social channels play are beginning to play a critical role when it comes to the success of a marketing an event. For instance, Facebook has introduced a new feature, “event response” ads, which generates interest among specific target audiences. The individuals interested in attending the event can easily click on the “Interested” ‘call to action’ button, expressing their interest in attending the event. Once they have expressed their desire to attend the event, more information is shared with them. Interestingly, these paid social media ads help increase awareness and reach, as you can target contacts of those interested as well.
Leveraging expert opinions
You can seek the assistance of event marketing mavens who help create a buzz about the event. An event evangelist will know how to effectively spread awareness about a conference or symposium and bill the event as a must-attend. An event speaker at times comes across as a thought leader providing a deeper insight into the purpose of the event. Apart from creating traction, you can rely on evangelists for valuable event promotion. Usually individuals who closely follow the speaker would express interest in hearing him speak. This will ensure that a large segment of qualified audience will attend your event, inspired by the evangelist’s speech.
Building online communities
Forming online communities can prove beneficial if you are planning an event where attendees have to either buy a ticket or register to attend. With an established community, it is easier for event organizers to increase registrations. For instance, if a leading internet marketing company organizes an annual user conference for inbound marketing, it could be accompanied by a forum where interested marketers can register. Also, marketers wanting to organize an event can directly get in touch with self-selecting participants who are keen on attending that year’s conference. Creating communities is easy through social media platforms, LinkedIn, Facebook and Reddit. On existing platforms like Reddit, marketers can directly start a conversation with communities which are already segmented.
The success of these event marketing strategies lies in understanding the target audience and then engaging them successfully through established communities, paid social media ads and powerful event promoters.
