Innovative Ideas for Marketing Campaigns on Memorial Day
The extended Memorial Day weekend offers opportunities both to large and small businesses to increase their sales and spread awareness, engage the present customers and gain new ones. It is the official kick off to summer with pool parties and barbecues. Here are a few tips for a great Memorial Day campaign that will get your customers excited for the rest of summer.
Initiate time-sensitive campaigns
As a marketer you can consider time-sensitive campaigns which are both engaging and exclusive. You can begin by saying “Are you planning a barbecue? Get a free pie with a purchase of meat of minimum $20. Offer valid till 3 PM”. A campaign like this will catch the attention of many. Not only is it time-bound but comes with a freebie as well. It should be effective when aimed at the target audience, who are the meat buyers.
Support the veterans
Express your support for the troops. Extend your gratitude to those who have sacrificed their lives for the sake of the country and also to those who are currently serving. You can display American flags on your building and windows. Offer discounts and savings to the veterans and show them the sign of respect. You can offer a special sale or promotion and announce it through a last minute email blast. As Memorial Day is a holiday, you can expect a large turnout.
Take part in events
Word of mouth marketing is a great way to reach out to customers. You can take time during the weekend to take part in the Memorial Day events and join the local fun. As Americans engage in picnics and other interesting activities get out there are introduce yourself. As you meet new people throw in word or two about your products and services. You may just run into your next customer or the new business partner.
Plan summer activities
Memorial Day weekend is agreat time to prepare for the summer business. You can take time out to plan for summer activities, back to school and vacations. You can expect an upsurge in business if you have a seasonal business. For your target audience you can plan cookouts, camping, and road trips which are both fun-filled and exciting. Plan an outdoor movie or a cooking competition with farm-fresh produce. Memorial Day means a whole lot of time to cut loose and get a head start on the summer bucket-list. With three whole days for relaxation you can expect enough participation in the summer activities. Disclose details about your discounts and promotions at the events and give out freebies with coupons for the next purchase. Without fail you will witness a surge in sales.
Planning a Facebook contest
It is a great idea to have a Facebook contest. Choose an interesting theme and start the work of the campaign well in advance. Add a touch of creativity to the posts and include catchy one-liners to catch the attention of the audience. Keep gifts aside for the winners and once the contest is over, ask the winners to post photographs of themselves with the gifts. The idea of handing over gifts is to engage the members and increase brand awareness.
Use red, white and blue
Let red, white and blue be the choice of colours for the Memorial Day weekend. As most marketers will use these colours in their promotions, you would not want to be left behind. You can use these colours and add some innovation. Let your company mascot and the logo be designed in the colours and you can retain the spirit of patriotism.
For the loyal customers
As we approach Memorial Day it is good to remember what the holiday is all about. It is important to realize that you can enjoy the fun days only because of those who have laid down their lives for the country. Keeping this essence alive you can plan online promotions which are exclusive to your subscribers. This way you can ensure that a specific group of loyal customers will benefit from the discounts.
Marketing contests on SnapChat
Using SnapChat is a good idea. A whopping 70% of users on SnapChat are women. A 58% of students on the popular mobile app have admitted that they are more likely to buy a product if they receive a coupon on SnapChat. You can craft a special Memorial Day themed SnapChat promotion. You can hold contests and give out coupons as rewards. Several marketers have used SnapChat successfully for their campaigns. With a marketing contest on SnapChat not only will you drive hundreds to your website but will create valuable brand engagement.
Make sure that you start your Memorial Day campaign well ahead of time, before your competitors launch their marketing campaigns. An early start will ensure best results and drive both traffic and sales through the beginning of summer.
