Lipi Khandelwal

Lipi Khandelwal

Category Editor (Former), Ziff Davis B2B

Lipi Khandelwal is a Category Editor at MarTechAdvisor. She has a diverse experience of over nine years across business operations and editing roles, with over five years as a writer, editor and journalist covering the business and HR beat. Storytelling and crafting compelling content for readers is what she enjoys most when at work. Otherwise, you'll find her busy listening to Indian classical music, or reading and composing Hindi, Urdu and English poetry. She is really fond of her collection of books and loves reading out to her naughty toddler son.
Stories by Lipi Khandelwal
Customer satisfaction is the biggest determinant of business success. As it becomes increasingly important in the current experience economy, this...
Customer experience is a buzzword on top of most marketers and business leaders list, but is often confused with customer...
B2B customer experience is more nuanced than B2C, and this article brings to you the top 5 B2B customer experience...
With many customer experience and customer service events taking place across the US, marketers find it difficult to decide which...
Retail customer experience is increasingly gaining prominence as the sole determinant of survival and success for retail businesses in the...
This article explains the role of director CX, required skills and how it contributes to a great customer experience and...