Peter Kowalke

Peter Kowalke

Tech Writer

Peter is a journalist and editor who has been covering business, technology and lifestyle trends for more than 20 years. When not writing, he runs Kowalke Relationship Coaching. You can contact him at PeterKowalke.com.
Stories by Peter Kowalke
Data centers play an increasingly important role in enterprise IT, with most computing action now taking place in the data...
Thats because video lends itself well to repurposing. Im not talking about publishing the same video in multiple places, something...
A business gets infected with ransomware every 14 seconds, according to research from security firm, Cybersecurity Ventures, with the cost...
Search engine marketing has long been important. But with brand reach going down on social media, and organic content discovery...
Far more than including a customers name on marketing communications, deep personalization starts with collecting data on each customer, then...
This is emblematic of marketing tricks in general. They work for awhile, then start to fade. Thats why growth marketing...