Alessandra Gyben is the Marketing Director at
GreenRope, the Complete CRM. She is responsible for their marketing automation strategy, email marketing, content creation, customer journeys and social media. For the past nine years, Alessandra has been working in technology, focusing on CRM, customer experience and marketing automation. While focusing on strategic initiatives, she also enjosy building out creative campaigns and connecting with influencers in her industry. She has been with GreenRope for the past eight years. Previously, she was a social media manager for a number of hospitality and retail brands.