David Raab

Founder and CEO, Customer Data Platform Institute

David M. Raab is founder and CEO of the Customer Data Platform Institute, a vendor-neutral organization that helps companies to make the best use of their customer data. Mr. Raab is a long-time marketing technology industry consultant. He named the CDP category in 2013.

Stories by David Raab

Customer Data Management

6 CDP Trends Marketers Should Be Aware of in the Near Future

David Raab

The CDP industry continues to evolve rapidly. A few trends in the industry include greater involvement by corporate IT teams,...

Data Management Concept with Monitor Graph Dashboard

Customer Data Management

4 CDP Trends That Will Drive the Industry in 2022

David Raab

The CDP industry saw a year of solid growth in 2021, which will continue in 2022. But besides growth, what...

Marketing Automation

When to Use a Proof of Concept in Marketing Software Selection—And When Not

David Raab

POCs have traditionally been something vendors really disliked. So even the possibility that they’ve become more tolerable is worth exploring.

Innovation

History of Marketing Technology and What’s Special about Journey Orchestration

David Raab

I delivered my presentation on the history of marketing technology at the Optimove CONNECT conference in Tel Aviv. Sadly, the...

Customer Data Management

Thunderhead ONE Provides Powerful Journey Orchestration

David Raab

As I wrote a couple of posts back, I’ve recently noticed a new set of vendors offering “journey optimization engines”*....