Healthtech, Telemedicine, and Patient Experience – why the new Microsoft, Adobe, and Change Healthcare Partnership Matters

COVID-19 has catalyzed the traditional healthcare model to quickly embrace telehealth (remote healthcare) for obvious reasons. McKinsey reportedOpens a new window that consumer adoption of telehealth has jumped from 11% of consumers in 2019 to 46% of consumers in 2020. Telehealth is the obvious future of health, given its innate benefits – allowing more people to access quality healthcare irrespective of geography, lower operational costs, the ability to have a single window engagement through the lifecycle of the patient, and of course, now, the reduction in the need to physically travel to a healthcare facility.

The explosion in telehealth has brought to the fore the digital engagement between patients and healthcare providers. The sudden need for telehealth has prompted the Federal Communications Commission (FCC) to roll outOpens a new window a $200 million COVID-19 Telehealth Program that will help eligible healthcare providers to enhance their telehealth services and meet growing patient needs, expectations and demands.

Tech News: The Future of Work: 64% Prefer a Hybrid Work Scenario Post COVID-19: New Salesforce StudyOpens a new window

This emerging area of focus at the crossroads of health, technology and business has spurred the launch of a Digital Patient Experience Manager by Change Healthcare, in partnership with technology giants Adobe and Microsoft.

Digital Patient Experience Manager is a patient engagement platform designed to streamline digital care management and deliver next-generation patient experience while supporting compliance and regulations.

Offering a personalized patient experience, the new platform resides on the scalable and secure Microsoft Azure platform and uses Adobe solutions – it combines the content delivery capabilities of Adobe Experience Manager, messaging features of Marketo Engage, and data analysis insights of Adobe Analytics, to enable the delivery of an enriched consumer – and patient – experience.

Tech News: Will Red Hat Rule the Supercomputing Industry with Red Hat Enterprise Linux (RHEL)?Opens a new window

Moreover, with several digital patient engagement platforms already in the market, including Conversa Health, mPulse Mobile, and Accenture INTIENT Patient Solutions, Tom Swanson, Healthcare Industry Strategist at Adobe Systems, saysOpens a new window , “Change Healthcare platform is the connective tissue between all the different players in the healthcare ecosystem. It improves on traditional patient portals by enabling doctors to communicate directly with patients, patients with doctors, doctors with insurance companies, insurance companies directly to their plan members or their patients. The data gets passed between all of these different players in the ecosystem to provide a single point of contact, as opposed to being forced to go to three, four or five different places to get medical information.”

This cross-industry partnership also offers three applications to handle appointments, check-in, pricing, and post-visit communications. The Virtual Front Desk app handles a contactless check-in process, Shop, Book and Pay app that enables patients to review healthcare provider pricing, schedule appointments, and pre-pay for the service. Finally, the Care Cost SE app, is a price transparency solution to streamline post-visit communications.

“The results of this proactive engagement are cost savings for the payer, the provider and the patient, and the reduced need for in-person visits will result in better outcomes for all in the end,” concluded Swanson.

Comment below or let us know on LinkedInOpens a new window , TwitterOpens a new window , or FacebookOpens a new window . We’d love to hear from you!