Customer Experience

Marketers are on the Big Data train without exception these days, but unstructured data, of made up of social reviews,...

Duncan Keene, UK managing director of UX analytics company ContentSquare, describes the top four KPIs missing from the marketing landscape

The extended Memorial Day weekend offers opportunities both to large and small businesses to increase their sales and spread awareness,...

Being in charge of content marketing can feel like you’re trying to simultaneously conduct an orchestra, host a wedding and...