NEW YORK – September 24, 2010 – Next week during Advertising Week in New York, Spiceworks director of Marketing Solutions, Reg Herde, will lead an OMMA Global conference session highlighting the impact new social business applications are having on the business buying cycle. The session, titled “Social Media in the B2B Marketing Mix: How Marketers Reach Small Businesses,” will explore how social business applications are transforming the B2B marketing landscape by helping brands to connect directly with buyers while they work.
OMMA Global is the MediaPost annual gathering of online advertising executives. The conference is being held September 27-28 in New York and will showcase the latest news, information and ideas about all the hottest online sectors, including mobile, social, video, search and metrics.
- What:
- Conference Session – “Social Media in the B2B Marketing Mix: How Marketers Reach Small Businesses”
While social media experts have largely focused on connecting brands with consumers through applications like Facebook, many are turning their attention to new social business apps as the next B2B marketing frontier. These social business platforms allow brands to engage directly with buyers in unique ways to help increase awareness, develop loyalty, and drive demand for products and services.
- Who:
- Reg Herde, Director, Marketing Solutions, Spiceworks, Inc.
- When:
- Tuesday, September 28, 2010,3:45pm ET
- Where:
- Hilton New York
Morgan Room, 2nd Floor
1335 Avenue of the Americas
New York, New York 10019
With more than 1 million users in 194 countries, Spiceworks is the most widely deployed and fastest growing IT management application in history. The Spiceworks user community currently supports 37 million workers, manages 63 million computers and devices, and spends $192 billion annually on technology products and services.
Spiceworks is enabling ‘Social IT’ by combining network management, network monitoring and help desk software with a rapidly growing and active Facebook-like community of IT professionals. Organizations of all sizes use the free Spiceworks IT management software and integrated online community to collaborate with each other and support the management of both cloud-based and on-premise technology products and services.
More information on Spiceworks can be found at https://www.spiceworks.com. Follow Spiceworks on Twitter: https://x.com/spiceworks. Connect with Spiceworks on Facebook:https://www.facebook.com/Spiceworks.
About the Spiceworks IT Management Software
With more than 1 million users in 194 countries, Spiceworks is the most widely deployed and fastest growing IT management application in history. Spiceworks combines free network management, network monitoring and help desk software with a rapidly growing and active Facebook-like community that together help IT professionals collaborate with each other and better manage cloud-based and on-premise technology products and services. The Spiceworks user community currently supports 37 million workers, manages 63 million computers and devices, and spends $192 billion annually on technology products and services.
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