New Spiceworks Dashboard Gives Technology Vendors a Snapshot of Their Standing with Small and Mid-Size Businesses Worldwide

AUSTIN, Texas – October 9, 2012 – Today at the fifth annual SpiceWorld conference, Spiceworks™, Inc. unveiled the new Spiceworks Dashboard, a tool that gives technology vendors a real-time, at-a-glance view of what IT professionals are saying about their products and services and the moves competitors are making within the world’s largest IT community. These new capabilities help technology vendors better understand what IT professionals think about their offerings and how they stack up against the competition.

“With Spiceworks, we’ve given the world’s largest community of IT professionals the platform they need to discuss and manage everything IT, for free,” said Jay Hallberg, co-founder and vice president of Marketing at Spiceworks. “Now, we’re helping technology vendors understand what IT professionals think about their products so they can make better marketing and product development decisions.”

The Spiceworks Dashboard gives business executives, marketers and product professionals a comprehensive look at what more than 2.2 million IT professionals around the world are saying about their company, products, and competitors within their market. The dashboard is available for free and includes an intuitive way to view:

• Competitive ranking: provides vendors with detailed information on their market presence, growth rates and other stats relevant to their category.
• Product discussions, ratings and reviews: tells vendors what IT professionals are saying about their products and how users are rating them.
• Competitive intelligence: provides a snapshot of how a vendor’s conversations, contributions, and product reviews compare to competitors in their category.
• Daily alerts: keep vendors updated on the latest conversations about their company, competitors and market.

“The Spiceworks Dashboard is the most helpful tool we have to manage our business presence in the SMB IT marketplace,” said Calen Holbrooks, audience marketing manager, Microsoft. “The dashboard helps us stay on top of conversations happening about our company and products and gives us quick and valuable information on how we, and some of our competitors, are doing in the Spiceworks Community.”

The Spiceworks Dashboard is initially available for analysis in two technology categories, Hosted Email and Online Backup, at www.spiceworks.com/marketing/dashboard. Additional categories will be introduced later this year and in 2013.