Professions Go Social – Experts Discuss Impact of Social Media on the Workday and Business-to-Business Marketing at SXSW

Altimeter Group, Microsoft, Spiceworks and Wave explore how profession-based networks are transforming the workday

AUSTIN, Texas – March 7, 2013 Saturday at SXSW Interactive, social business leaders will gather to discuss how profession-based, vertical networks are pushing business-to-business (B2B) networking beyond LinkedIn and reshaping the 9-to-5 workday for marketers and the customers they’re looking to reach. Participants will look at how these networks are changing the way brands connect with their customers, the steps B2B marketers are taking to address this growing opportunity, and the unique business models of vertical networks.

Session Title: Professions Go Social

Panel Participants:

  • Moderator: Rebecca Lieb, analyst, Digital Advertising/Media, Altimeter Group
  • Calen Holbrooks, customer marketing manager, Microsoft
  • Jay Hallberg, co-founder and vice president of Marketing, Spiceworks
  • Kirk Simpson, CEO & co-founder, Wave

When:Saturday, March 9, 2013 at 11:00 a.m. – 12:00 p.m. CT

Where:
SXSW Interactive
Courtyard Marriott Hotel
Rio Grande Ballroom
300 E. 4th Street
Austin, TX

Twitter Hashtags: #B2BSocial, #SXSW

About Spiceworks

Spiceworks is the marketplace that connects the IT industry to help technology buyers and sellers get their jobs done, every day. The company helps people in the world’s businesses to find, adopt, and manage the latest technologies while also helping IT brands build, market, and support better products and services. Founded in 2006 and headquartered in Austin, Texas, Spiceworks empowers people to use technology to make their organizations, their communities, and the world better. For more information, visit http://www.spiceworks.com.

Follow Spiceworks on Twitter: http://twitter.com/spiceworks and connect with Spiceworks on Facebook: http://www.facebook.com/Spiceworks.


Spiceworks is a registered trademark of Spiceworks, Inc. All other names may be trademarks or registered trademarks of their respective owners.