AUSTIN, Texas – October 9, 2013 – Spiceworks, the vertical network for IT, today announced that Reginald Herde, director of Marketing at Spiceworks, will present this week at the 7th annual MarketingProfs B2B Marketing Forum in Boston. Herde’s session, “Reaching Through the Screen: Success in Engaging an Online Social Community in Person,” will explore the limitations of social relationships in online networks and how B2B marketers can grow those relationships in more engaging, in-person ways. The session will also help marketers understand the differences between vertical and mass-market professional networks and how those differences influence their engagement strategies and tactics.
Herde will share practical advice for social marketers based on the experiences of Spiceworks’ Unplugged events. Spiceworks Unplugged events bring together technology marketers and IT professionals to have face-to-face, candid discussions on what marketing tactics work, which don’t, and ways to more effectively reach IT buyers.
The MarketingProfs B2B Marketing Forum is a two-day event featuring dozens of speakers from top business brands. The event explores the trends, tactics, and implementation strategies available to today’s marketing leaders.
Who:
Reginald Herde, director of Marketing, Spiceworks
What:
“Reaching Through the Screen: Success in Engaging an Online Social Community in Person”
When:
Friday, October 11, 2013, 11:00 a.m. EDT
Where:
The Westin Copley Place
10 Huntington Avenue
Boston, MA 02116
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