AUSTIN, TX – March 5, 2014 – Spiceworks, Friday at SXSW Interactive, marketing and technology executives from Altimeter Group, Exablox, Pertinoand Spiceworks will host a panel conversation on how startups are using the crowd in every phase of the startup journey. From researching their market to beta testing and post-launch marketing, the crowd is reinventing traditional routes to market and accelerating the impact a “social first” strategy can have on startups’ success. The panel will take place in SXSW’s Startup Village, the “Hub for Entrepreneurs” at the Interactive Festival.
Session Title:
Building Your Startup with the Crowd’s Help
Panel Participants:
- Moderator: Susan Etlinger, industry analyst, Altimeter Group, @setlinger
- Tad Hunt, co-founder and chief technology officer, Exablox, @exablox
- Todd Krautkremer, vice president of marketing, Pertino, @PertinoNetworks
- Jay Hallberg, co-founder and chief operating officer, Spiceworks, @jay_hallberg
When:
Friday, March 7, 2014 at 3:30 p.m. – 4:30 p.m. CT
Where:
SXSW Interactive
Hilton Austin Downtown
Salon E
500 E. 4th Street
Austin, TX
Twitter Hashtags:
#B2BSocial, #SXSWi
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