LONDON – November 19, 2015 – Today at the Digital Marketing Show,Spiceworks EMEA Marketing Director John Webb will present on how professional networks with a community focus are transforming the way organisations engage with customers and prospects in the digital age. Not only do they provide a unique meeting place for marketers and the customers they’re trying to reach, they allow for open communication and a transparent two-way dialogue. Webb’s speech will focus on how marketers can adapt and thrive in an economy that requires brands to form real relationships with customers in order to engage with them at the crucial Zero Moment of Truth (ZMOT).
In its third year, the Digital Marketing Show is aimed at marketing professionals who are seeking to understand and further develop their skills in digital marketing. It will offer insight and solutions as to how marketers can tap into the digital world to help them achieve their objectives in a fast-changing environment.
Session Title: Engaging and Mobilising Digital Communities — Getting Closer to ZMOT
When: Thursday, November 19, 2015 at 16:30 GMT
Where:
Digital Marketing Magazine Theatre
ExCeL London
Royal Victoria Dock
1 Western Gateway
London
E16 1XL
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