Data Management

Predictive models can help businesses properly identify, focus on and grow their most profitable customers. Each business can have specific...

An accuracy rate of 97.3 percent is bound to catch the attention of any marketer hoping to target the right...

In transitioning from a traditional marketing structure to an analytical one, Adele Sweetwood, SVP of Global Marketing and Shared Services,...

Data, analytics, algorithms, statistics, probability and all such left brain terms make my head spin. If you are a right-brained...

Alison Lohse, COO, Conversion Logic talks about the meta-data within the sea of big data that enables attribution piece together...

Duncan Keene, UK managing director of UX analytics company ContentSquare, describes the top four KPIs missing from the marketing landscape