Shabana Arora

Shabana Arora

Former Editor, MarTech Advisor

At MTA, she fashions all content on the website to cover trending news and insights from the key game-changers across the MarTech landscape. Besides tapping into guest authors known for their lucidity and depth, she also looks at strategizing MTA’s brand extension through various social media initiatives in sync with the Marketing team. Her penchant for writing has seen her dabble in film and newspaper journalism for over a decade, making her hands-on with content accuracy and clarity in the written word. A keen student of moviemaking, she loves dissecting various genres and storylines so much that her friends and family have nicked her ‘Spoiler Alert’ and avoid watching films with her, especially the don’t-reveal-the-end kinda suspense thrillers.
Stories by Shabana Arora
Over the past few years, the green movement has gained massive momentum and has been implemented across industries.
LinkedIn, on Tuesday, announced that it is buying Heighten, a sales-tech company to enhance its offerings in their Sales Navigator...
Earth day is a marketing goldmine, whats your strategy?
Despite the infusion of several Team and Project management, social media customer interactions, email marketing will remain the ubiquitous and...
For all businesses across the globe, be it products or services, there is a commonality. And that is the fact...
Globally, salespeople from every sphere and domain of businesses have numerous hindrances that they come across in their daily professional...