Rafael Shmaryahu is an adTech SaaS business expert with over 10 years of experience, co-founder of link management startups Paid.link and Wow.link. Rafael is a co-author of U.S.-registered patents on link management, data privacy technologies, and regulatory compliance. He has extensive experience in the digital content privacy and advertising technology sectors as he previously performed business development activities for industry unicorn companies such as AppsFlyer and Taboola. Rafael is a prominent multicultural community builder. He has successfully created and developed a high-tech community in Israel for newcomers, attracting approximately 2000 participants.