Programmatic Advertising
Every marketer knows that in todays tech-filled world, digital marketing must be the focus. Likewise, we are all aware that...
The other shoe has suddenly dropped, however, for marketing departments as they realize the potential value Generation Z represents as...
In a follow up to our piece ‘Are you paying the AdTech Tax’, as part of our adtech focus month...
Anyone who has done even rudimentary research on Programmatic AdTech would know that it is a complex ecosystem. In fact,...
Earlier this year, the Interactive Advertising Bureau’s Tech Lab introduced an initiative called ads.txt, which stands for Authorized Digital Sellers,...
When you consider how to turn ordinary advertising into outstanding advertising, you need to focus on helping your consumers make...