Programmatic Advertising

Discover how seller-defined audiences can remove the operational burden of contextual targeting at scale.

The art of balancing GDPR-dictated customer privacy and brand-growth strategies.

Advertisers upgrading Dynamic Search Ads (DSA) and Google display ads (GDA) campaigns to Performance Max may see several benefits.

Discover why brands must prioritize total experience (TX) instead of just relying on advertising. 

Tips on how advertisers can leverage free-ad-supported TV (FAST).  

Learn the pros and cons of Netflix’s strategy to roll out an advertising based subscription model.