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Ken Harlan

Ken Harlan

Founder and CEO, MobileFuse

Ken Harlan is the Founder and CEO of MobileFuse, one of the largest U.S. in app advertising platforms with hundreds of clients across the retail, food & beverage, restaurant, tourism, government, and healthcare industries. Moments based targeting, patent pending location verification, custom and impactful creatives, and granular insights at scale makeup MobileFuse's solution.

Prior to MobileFuse, he co-founded ToneFuse, one of the worlds largest marketing platforms for mobile content subscriptions, which he later sold to Bandsintown. He also founded PrimaryAds, a leading performance, affiliate marketing company that was sold to Inuvo Inc. in 2007
Stories by Ken Harlan
Advertising Data compliance
Advertising
Privacy Questions Brands and Advertisers Need to Ask Adtech Partners
Ken Harlan
Learn the essential steps and strategies for safeguarding consumer privacy in the Adtech landscape.
Creative Claims the Crown
Advertising
Interactive Creative Claims the Crown
Ken Harlan
Learn how interactive campaigns can help brands to boost customer experience.
Marketing Funnel Should Change Alongside Supply Chain Issues
Programmatic Advertising
How the Marketing Funnel Should Change Alongside Supply Chain Issues
Ken Harlan
While the consumers' propensity of buying may have improved in 2021, it appears we’re living in yet another period of...
Programmatic Fatigue Makes Ad Spend Diversification a Necessity
Programmatic Advertising
Programmatic Fatigue Makes Ad Spend Diversification a Necessity
Ken Harlan
The popular advertising platforms are eating up a significant percentage of digital advertising dollars but delivering less real value. Further,...
2021 Predictions: Platform Diversification and Creatives Hold the Crown
Programmatic Advertising
2021 Predictions: Platform Diversification and Creatives Hold the Crown
Ken Harlan
In this article, Ken Harlan, founder/CEO, MobileFuse discusses why within digital, we will see more diversification of platforms and channels....
Mobile Advertising
Mobile Marketing
Mobile Advertising Evolution: Mobile Web to In App
Ken Harlan
What advancements, standards and industry trends influenced the progression of mobile advertising over the years What can marketers take away...
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