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CMO metrics
Marketing Strategy
Metrics That Move the Needle: Key Insights for CMOs
Saima Rashid
Unlocking B2B CMO success: Moving beyond MQLs to drive revenue and growth.
ERP Subscription Model
Tech General
ERP Subscription Model: A Win for Vendors and Channel Partners
Lou Sassano
Explore the transformative shift from traditional ERP licensing to subscription models
Marketing Metrics
Marketing Strategy
Decoding Marketing Metrics: Traditional and Emerging Trends
JoAnne Gritter
Delve into the world of marketing metrics, where traditional standards meet emerging trends.
Redefining Video Quality
Content Marketing
Next-Gen Codecs: Redefining Video Quality
Stefan Lederer
Explore innovative video codecs for high-quality content delivery and drive industry progress today!
RFP Processes for Business Growth
Sales Enablement
How To Transform RFP Processes for Business Growth
Randi Gladstone
Find out why the conventional Request for Proposal (RFP) process is undergoing a significant transformation in martech.
Measuring Experiential Brand Activations
Marketing Strategy
3 Best Practices For Measuring Experiential Brand Activations
Dara St. Louis
Learn how to effectively measure experiential brand activations’ ROI with industry experts’ insights.
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