Sven Denecken is Senior Vice President, Chief Marketing and Solutions Officer for Industries & CX, SAP SE. In this role Sven is charged with strengthening SAP’s go-to-market approach, driving product marketing and solution management across SAP’s Industry and CX solutions. Sven has many years of experience working with customers and partners to create success and value within the SAP network. He has held a variety of roles across functional areas including ERP product management, driving acquisition post-merger integrations, and in Product Engineering as head of Product Success and COO for the flagship solution SAP S/4HANA Cloud. As a senior executive, Sven works closely with customers, partners, influencers and SAP experts to shape and deliver effective outcomes for Industry customers to support their digital transformation.