Kate McCullough is co-founder and Chief GTM Officer at Nue. She is a serial startup operator and a marketing executive with 20 years’ experience building out startup teams and strategies that scale. Kate was VP of Integrated Marketing at Anaplan, as part of the early GTM team that scaled the company from Series A to D. She has also held key marketing and operations positions at VC firm NextWorld Capital, RichRelevance, and Kiva.org. Kate launched Nue with Tina Kung after realizing that businesses did not have end-to-end visibility of their revenue processes and customer journeys. Their platform unifies every revenue process, enabling businesses to build seamless, scalable customer journeys and create dynamic customer lifecycles.