CRM for Marketing

Oracle has launched Fusion Marketing System to automate the lead generation and qualification processes of B2B marketing campaigns. The system...

With startups disrupting nearly every industry, brands must rethink their segmentation approach to stay competitive and begin to slice and...

New data from Tinyclues reveals that marketers can overcome customer-centricity challenges by tapping into the right technology, securing buy-in, and...

We analyze how Salesforce’s acquisition of Slack could help it reclaim its CRM edge over competitors. 

Research states that the CRM market is set to touch $89 billion by 2025. We examine the factors driving this...

As sales go virtual, can sellers keep up? A new study from Oracle finds that outdated CRM is eating away...