Senior Vice President of Marketing Technology and General Manager, NXTDRIVE™ at Vericast
Marc Mathies is the Senior Vice President of Marketing Technology and General Manager of NXTDRIVE™ at Vericast. He leads a cross-functional team focused on the development and launch of NXTDRIVE, an industry-first customer data marketing platform that combines first-party data management and marketing activation from a single partner and solution for precise targeting and media delivery across print and digital channels. Mathies has an extensive, 30-year background in digital and print marketing and specializes in leveraging consumer insights and data to help some of the largest brands in the U.S. drive high return on advertising investment.
