Carolyn Barrs

Marketing Technology Consultant, Merkle

Carolyn Barrs is a technology strategy consultant at Merkle, focused on marketing technology solution strategy and technology enablement. Prior to joining Merkle, Carolyn worked for Deloitte in the digital transformation consulting practice. She has extensive experience implementing marketing and sales technology solutions for B2B clients. She is a certified Salesforce administrator, Salesforce Pardot specialist and Adobe Marketo business practitioner.

Stories by Carolyn Barrs

AI in Marketing

Generative AI: Moving from Possibilities to Practice for CX with CDPs

Carolyn Barrs

Explore the transformative impact of generative AI on CDPs to unlock new possibilities for marketers.

Ecommerce

B2B E-Commerce Vendor Evaluation Criteria

Carolyn Barrs

Tips on choosing the right e-commerce vendor partner.

Account-Based Marketing (ABM)

Key Emerging B2B Technology Trends To Support ABM in 2023

Carolyn Barrs

Learn from Carolyn Barrs the key trends influencing ABM martech, a few emerging technologies, and the criteria to evaluate ABM...