Phil Marsalona

Phil Marsalona

VP Consulting Partner of Technology Strategy, Merkle

Phil Marsalona supports Merkle’s marketing technology strategy practice, focusing on data-driven marketing technology solution strategy and omni-channel experience enablement. Phil has developed marketing technology roadmaps and driven vendor selections & RFP facilitation engagements for multiple fortune 500 organizations across numerous verticals including Insurance, Finance, Retail, Pharma, High-Tech.
Stories by Phil Marsalona
Learn how to adapt the composable strategy to Generative AI use cases
Insight is essential to executing the type of surgical precision ABM requires.