Bonnie Crater

President & CEO, Full Circle Insights

Bonnie Crater is the President & CEO of Full Circle Insights. Prior to joining Full Circle Insights, Bonnie Crater was vice president of marketing for VoiceObjects and Realization. Bonnie also held vice president and senior vice president roles at Genesys, Netscape, Network Computer Inc., Salesforce.com and Stratify. A ten-year veteran of Oracle Corporation and its various subsidiaries, Bonnie was vice president, Compaq Products Division and vice president, Workgroup Products Division.

Stories by Bonnie Crater

Account-Based Marketing (ABM)

How New-age Technology Is Enabling ABM Transformation

Bonnie Crater

More B2B marketers are moving to ABM. Learn how technology can enable this transition to ABM.

Data Management

Creating a Martech Stack That Supports Agile Marketing

Bonnie Crater

Let's find out how marketers can consolidate data to make sure your martech stack supports your agile marketing approach.

Marketing Automation

3 Ways Digital Transformation Will Improve an Enterprise Marketer’s Bottom Line

Bonnie Crater

A recent Twilio study shows that COVID-19 has sped up digital transformation globally by 6 years. This year B2B marketers...