Kalev Kärpuk is a dynamic entrepreneur and gamification strategist, renowned for his expertise in crafting interactive campaigns that captivate audiences. Combining a strong IT background with a passion for gaming, he foresaw the potential of gamified marketing early on. In 2020, Kalev founded Adact, an innovative software empowering marketers to create customized interactive experiences effortlessly. Before Adact, he served as Lead Gamification Analyst at Dopamine, a NYC creative agency, refining his skills under gamification expert Gabe Zichermann. Kalev also shares his insights as a game design lecturer at EBS.
